Cola flavoured drinks, lime - lemon flavoured drinks, orange flavoured drinks and other drinks. The major segment in the carbonated market is also done on the basis of flavours used i.e. Many brands that are present in the Indian market are Thums Up, Coca Cola, Pepsi, Sprite, Fanta, Limca, Mirinda etc. A carbonated drink which comes out very cheap is one of the products that go with every segment of people in India. The industry does not face any major threats from new entrants because Coca-Cola and PepsiCo each have an extensive bottling and distribution network and huge economies of scale.Īccording to “India Carbonated Drinks Market Overview”, Carbonated or aerated drinks account for more than 40% of the total non-alcoholic beverages market in India. Due to these factors they are not globally recognizable like the above mentioned foreign players. But brand awareness in case of these players is the lowest. There are many players operating from a smaller level and contributing to the segment. The Coca-Cola Company has historically been considered PepsiCo's primary competitor in the beverage market. The other part of the duopoly in the global carbonated drinks market is handled by PepsiCo Inc. The Coca-Cola Company leads the world market for carbonated beverages with share of more than 48% in 2015. The world as well as Indian market has been under the duopoly of Coca Cola and PepsiCo since a long time. This kind of initiatives will promote the inclusion of real fruits in the carbonated drinks available in the market. Narendra Modi proposed the big players like Coca Cola, Pepsi to add 2% of fruit content in the aerated drinks which will thereby help the farmers to cultivate more in fruits and can generate profit. The industry has moved far beyond simply offering low or reduced-sugar versions of their brands, reformulating their products to include natural rather than artificial additives. The health concerns by the consumers are leading the manufacturers to shape their corporate strategy, with diet and low-calorie varieties in the global market. Many people find the fizzy sensation to be pleasing and are fond of the slight different taste that carbon dioxide provides. The report also gives an idea on the pricing analysis of each of the product mentioned in the carbonated drinks market.Ĭarbonated drinks are those drinks that bubbles and fizzes with dissolved carbon dioxide gas in it. The different brands and companies involved in the organized carbonated drinks market in India are also analyzed in this report. The report also covers the leading companies that are involved in the manufacturing of the carbonated drinks. The report covers the Indian fizzy drinks market in a detailed segmental analysis with the value and volumetric analysis. The report covers the detailed insights of the carbonated drinks market in the global and the Indian market. The carbonated drinks are segmented into cola flavoured drinks, lime- lemon flavoured drinks, orange flavoured drinks and others. The main segments that are observed in the non- carbonated non - alcoholic segments comprises of juices, bottled water, energy drinks, ready to drink tea and coffee, flavoured milk, malted drinks and other drinks that are available. The further segmentation of non - alcoholic beverage in India comes out to be of carbonated and non - carbonated beverage. The beverage market in India is bifurcated mainly into alcoholic and non - alcoholic beverage.
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